Monday, January 7, 2008

Mickey D's Takes on the Mermaid

This is beautiful, if you haven't seen the business news yet today. McDonald's is building coffee bars in its stores.
This is a wondrous time in business, folks. I haven't had time to read the full article, which is lengthy, but Starbucks desperately needs someone with the girth and reputation of a company like McDonald's to take it on, not only in the North American market but also in the world.
Price competition...McDonald's, which keeps its prices low (you can get a Value Meal, supersized, for the price of a Skim double chocolate mocha latte fratte at Starbucks), it's going to be BEAUTIFUL to see the competition McDonald's brings.
Ballsy move, and one that I thoroughly applaud.

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