This is beautiful, if you haven't seen the business news yet today. McDonald's is building coffee bars in its stores.
This is a wondrous time in business, folks. I haven't had time to read the full article, which is lengthy, but Starbucks desperately needs someone with the girth and reputation of a company like McDonald's to take it on, not only in the North American market but also in the world.
Price competition...McDonald's, which keeps its prices low (you can get a Value Meal, supersized, for the price of a Skim double chocolate mocha latte fratte at Starbucks), it's going to be BEAUTIFUL to see the competition McDonald's brings.
Ballsy move, and one that I thoroughly applaud.
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