Now that we're on the topic of successful, higher-end businesses, let's discuss Pinkberry. Haven't heard of it yet? Check out www.pinkberry.com. I have no connection to this company, only intense curiousity as the owners found a way to make fro-yo upscale and get customers who are willing to pay for the "experience."
Their shops, apparently, are designed to "kindle the senses," according to the Pinkberry website. Also, "honest food, without preservatives, additives or excess sugar. It's dessert re-invented."
Now mostly based in California and New York, it's supposed to be catching on like Starbucks caught on.
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